Czech Dream

June 2004

•

1hr

30mins

Documentary

Crime

Directed by

Filip Čermák,

Filip Remunda,

Vít Klusák,

Starring

Eva Williams,

Alexander Hemala,

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

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